A PR agency is an organization hired by a company or individual to handle information that will allow them to sustain or build a solid reputation through media outlets. Because a reputation can make or break a given party, PR agencies have become important, proving to be successful in helping clients spread awareness of their existence and foster healthy and meaningful relationships between them and the public.
If you are an individual or head of a company that needs to begin communicating with the public or improve in doing so, below are 4 things that a PR agency can assist with.
1. Relationships with media
Millions of people around the world rely on different media outlets to bring themselves up to date on newsworthy events. Therefore, you need to get noticed by these media companies who can feature you or your company. Relationships that PR agencies have with popular media outlets make it easier for you or your company to be featured in an ad in a newspaper or magazine or in a commercial on the television or radio.
PR agencies have the experience and the connections to make sure your information is viewed by the public, utilizing methods such as press releases, interviews, media pitches, and postings on popular social media platforms like Facebook and Twitter. Having a professional PR team will increase the chances of media companies taking you and your message more seriously and there will be a greater likelihood of them making you a focal point.
As an individual or company attempting to garner attention and build a reputation for yourself, you definitely do not want to fade into obscurity as the public will definitely forget about you. Therefore, you want to find a way to be consistent with your message and be a mainstay in the media without being an annoyance. PR agencies have the experience to decide what material pertaining to you is newsworthy and should be shared with the public and what should be kept out of the public eye.
This is important because if you share too much you run the risk of irritating people and they will grow bored if every little detail relating to you is shared. The PR agency can foster a perception that there is always something new with you or your company but knows where to draw the line and when the best time is to share the information.
3. Damage control
Ideally, individuals and companies are able to build and sustain positive reputations however incidents do occur where they are cast in a negative light. In times of crises, PR agencies usually have crisis plans in place already, allowing for the opportunity to act quickly as soon as disaster strikes. They are familiar with methods to mitigate the damaged caused by undesirable information that was made public.
PR agencies are able to guide you on how to respond effectively to negative publicity and are experienced in crafting articles and press releases designed to play a role in reversing damage done.
4. Building your brand
No matter what industry you are in, the market is crowded with many competitors vying for attention and sales. As a result, you need to get noticed and provide the public with information that makes you or your company the obvious choice. PR agencies can assist by playing a role in building your brand and this is often done through media kits.
These kits provide information such as background, frequently asked questions (FAQ), pictures, and details that highlight your value. Most media outlets require these kits before they even consider featuring you and they play a pivotal role in strengthening your image and highlighting your positive features.